We are delighted to welcome a distinguished guest expert to our YouTube series, Professor Patrick Charlton. An accomplished educator and experienced business professional, Patrick has spent over a decade as a Professor and Program Coordinator with the School of Business at Algonquin College. Patrick is well-known for creating innovative and engaging learning experiences, with a diverse range of topics that include Sales, Marketing, Business Management, Social Innovation, Retail Management, and Entrepreneurship. Patrick's commitment to excellent teaching and education is evident from the fact that he has been nominated three times for the Dianne Bloor Part-time Faculty award. Patrick has also played a pivotal role in the Ontario Colleges Marketing Competition coaching team, leading to a historic team win in 2019. Patrick's ability to cross-collaborate with different departments has made a significant impact. Serving as a faculty advisor for projects like SalesLab, Entrepreneur in Residence, Salesforce Student Group, and Adobe Digital Portfolio Project has proven Patrick's versatility and dedication to supporting student-led initiatives. Outside the academic world, Patrick brings valuable real-world insight from Patrick's professional journey, having worked in senior management roles in a spectrum of firms, from mid-sized companies to multinational corporations, overseeing training, sales, and marketing functions. Patrick's entrepreneurial spirit is also worth noting, with ownership and operational roles in small businesses ranging from food services to business growth consulting.